Target Audience
Target groups and communication needs
Considering different target groups in your communication is essential because people have diverse needs, preferences, and ways of understanding information. Here’s a few examples of target groups and their respective communication needs:
Target group
Communication need
Young Adults (18–35 years)
Familiar with digital channels, prefer short and quick updates via SMS, email, or apps. Need access to information in simple and easily accessible formats.
Middle-aged Adults (35–65 years)
A mix of digital and traditional communication. Can appreciate both emails and physical meetings. Often require more detailed information on the practical and technical aspects of the project.
Older Adults (65+ years)
Less accustomed to digital communication, prefer letters, phone calls, or physical meetings. Extra clarity needed to explain technical terms. Hearing and vision I ssues may affect how they receive information.
People with Physical Disabilities
Need clear information about access and adjustments during the renovation. May require personalized solutions for temporary housing and access to their apartment.
People with Language Barriers
Important information should be translated or interpreted during meetings. Verbal information may be more effective than written.
People with Low Digital Literacy
Prefer printed information, phone calls, or mail. Need clear guidance if digital platforms are used.
Workers with Irregular Schedules
Flexible communication channels such as SMS or recorded meetings. Updates should be available when it suits them.
People with Health Issues
Extra clear information about health impacts, such as noise, dust, and access. Personalized solutions may be needed to avoid exposure to hazardous environments during the renovation.
